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Puig Buys Dr. Barbara Sturm

Founder retains minority share and will serve as chief product development officer of her luxury skincare line.

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By: Christine Esposito

Editor-in-Chief

Puig has acquired a majority share of Dr. Barbara Sturm. Founder Dr. Barbara Sturm will retain a minority share and will serve as chief product development officer. Reports circulated that the brand was up for sale last year, as reported by Happi. The premium skincare brand was founded in 2014 and has since expanded its portfolio of products from skincare into body and haircare and supplements. The acquisition of Dr. Barbara Sturm reinforces Puig’s competitive position in the premium sk...

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